This weeks LA is about creating a wireframe for a fictional website. There is the option between creating a high-tech wireframe, using a software program to create a wirefram digitally. Or the option of a low-tech wireframe useing pen and paper. I have answered last weeks “Ultimate questions for clients” and created a low-tech wireframe for their Coffee company, Woke Bean.
Answers form the Woke Bean coffee house’s representatives.
1.Describe your business in a few sentences.
Woke bean coffe house is a small and cozy coffee house that focuses on fair trade and ecological coffee. Quality and craft is at the heart of our business. We roast out coffee carefully to bring out, and not weigh down the flavours. We have several different roasts for sale at our cafe and shop.
2. What specific services does your company provide?
We sell roast coffee beans. We have a small outlet in central tønnsberg. We sell carefully picked coffee beans from around the world that we roast ourself.
3. What kind of visitors are you expecting on your website? (Consider their income, interests, gender and age.)
Coffee lovers from both sexes in the age fgroup 22 to 49. They are interested in coffee, fair trade organic foods and culture.
4. Who are your competitors and how do you differ from them?
Waynes Coffee in Farmanstredet, is our biggest competitors, they serve organic coffee. Our selection of coffee is bigger than theirs, we also roast our coffee. They don’t have fair trade.
All the other coffee bars and cafes in Tønnsberg are our competitors. We will be the only coffee roaster in Tønnsberg and the only one with a strong fair trade profile. Maybe in the future some of our competitors would like to buy coffee beans from us.
5. Do you currently have a website? If so, what is/isn’t working for you?
No, we only have a facebook page. This is working fine, but can not be reached by people who don’t have an account on facebook. The FB page is also limited to the Facebook layout.
6. Please list the names of three sites that you like and explain what you like about them.
caravanresturants.co.uk
We like that they have big pictures and lots of space. Yes we like that everything is black and white except form the pictures.
Pura Vida
Pura Vida coffee is a company that we are very inspired by, we also like their website. They have a lot of focus on the farmers behind the coffee, we would like to have a balanced focus between the outlet/cafe, the products and the beans origin/farmers.
Coffee and such
We love how it is so many pictures of their place to inspire customers to stop buy. Black and white and only colors in the pictures.
7. Do you have any color preferences? What should the look and feel for the website be?
We like the site to be in black and white. The pictures should be colorful.
8. What is your site’s goal?
The goal is to inform our customers about who we are, where we are our, company’s vision and give customers a possibility to buy products online.
9. Who will be the contact person for this project?
Marie is the contact person, she is our product expert and marketing strategist.
10. Who will be responsible for maintaining the website?
Will the person have the time and skills to do so?
Marie will maintain the website. She has limited skills in website management.
The wireframe:
I chose to create a low-tech version since it is my first time creating a wireframe for a website. I needed to do several changes during the sketching of the wireframe, and low-tech was easy to change and make over. Had I gone with a high-tech version it would have taken much more time to complete. The (made up) clients for this webdesign task does not have had a big budget for their website combined with that they are eager to participate with suggestions and changes to the layout. So low-tech suits the project best.

Front page, header and footer is always present on all sites. Header menu gets a little shorter when scrolling up. Foter disappear when scrolling up.

Text in top menu is not clickable. Drop down menus appears when the cursor moves over them.
Above: Product page one and two.
Below: Cart, payment site and recite site.
About us page 1 which lead to about page 2 (layout for all the three other sites)

Our cafe page

Connection page
Featured photo by Merlene Goulet from unsplash.com